Add Rules to Better AEO and GEO category

[isaaclombardssw]

1. What triggered this change? (PBI link, Email Subject, conversation + reason, etc)

✏️ AEO/GEO rules are multiplying and were scattered between Rules to Better Google Rankings and SEO and Rules to Better AI Development. They now warrant their own category.

2. What was changed?

✏️ New category Rules to Better AEO and GEO under Artificial Intelligence, indexing 10 rules.

Moved out of their old category (these are purely about AI answer engines):

• ai-optimization-geo-aeo (was in SEO)
• make-your-website-llm-friendly (was in AI Development)

Dual-listed, because they are genuinely both classic SEO and AEO/GEO, and removing them from SEO would leave gaps there:

• page-indexed-by-google - indexability is the eligibility gate for AI Overviews
• structured-data - reinforces entities
• author-e-e-a-t - trust signals
• cite-your-sources, back-claims-with-data, use-quotations - the three methods the GEO study measured
• query-deserves-freshness - recency
• optimise-content-for-topical-authority - depth

Left in SEO only: the technical fundamentals with no AI-specific angle (HTTPS, canonical, titles, meta, headings, responsive, alt text, Open Graph, sitemap, robots.txt).

Two follow-ups worth flagging:

1. do-you-phrase-the-heading-as-a-question looked like a good fit but is isArchived: true, so I left it alone. It may be worth unarchiving, since question-style headings matter more now than when it was retired in 2021.
2. use-robots-txt-effectively is from 2015 and only covers redirect folders. Its AI-crawler gap is filled by Add rule: Do you let AI answer engines crawl your site? #13167, but the rule itself could use a refresh.

Validators run locally and passing: check-mdx, category-sync, lint-urls.

3. I paired or mob programmed with:

✏️ n/a

🤖 Generated with Claude Code

[github-actions]

🔍 Preview PR Changes

View updated pages in edit mode:

• Artificial Intelligence (AI) 🔥
• Rules to Better AEO and GEO
• Rules to Better AI Development
• Rules to Better Google Rankings and SEO
• Do you optimize your content for AI answers?
• Do you show authorship and E-E-A-T signals?
• Do you replace vague claims with measurable facts?
• Do you cite authoritative sources?
• Do you provide an llms.txt file to make your website LLM-friendly?
• Do you optimise your content for topical authority? (Hub and spoke)
• Basics - Do you know if Google has indexed your page?
• Do you apply the Query Deserves Freshness (QDF) Rule?
• Technical - Do you use structured data for data-driven websites?
• Do you include relevant quotations?

Branch: isaac/aeo-geo-category

[tiagov8]

LGTM