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Talent Protocol — Product Vision

Status: Active
Last updated: 2025-12-15
Maintained by: @filmacedo
Purpose: This document outlines our product vision, who we serve, how our stack works, and where we're focused. It's intended for the team, contributors, partners, and anyone (human or AI) who wants to understand what we're building and why.

Mission (WHY)

Help the best builders get recognition & capital

Product Definition (WHAT)

A platform that connects builders, projects and capital.

Core Capabilities

  • Builder profiles and project pages with verified activity/impact
  • Search + leaderboards across builders and projects
  • Builder campaigns (monthly rewards, builder sprints)

Users (WHO)

A platform that connects builders and opportunities.

  • For builders: Prove building activity, get discovered, and earn rewards.
  • For ecosystems: Grow adoption of your tools.
  • For capital: Find future founders.
  • For recruiters: Search verified builders.

Positioning

Primary Claim

Talent is the largest network of verified onchain builders.

Tagline: "Bet on builders."

Competition: LinkedIn, the world's largest professional network.

Competitive Comparison

  • LinkedIn is a directory; Talent is a leaderboard.
  • LinkedIn is self-reported; Talent is verified.
  • LinkedIn shows work history; Talent measures reputation.

Current Focus

Primary focus: build a new app to connect builders and ecosystems through reward campaigns.

Acquisition

  • Ecosystem-sponsored rewards attract builders
  • Shareable campaigns and leaderboards drive referrals

Retention

  • Flawless UX
  • Gamification: leaderboards, streaks, badges
  • Habit loop not solely dependent on rewards

Revenue

  • B2B: Ecosystems work with us to reach and retain top builders with high-ROI campaigns
  • B2C: Builders pay for Talent Plus subscriptions to access features like increased visibility, access to more rewards, or profile analytics.

Success Metrics

These metrics indicate product health and progress.

Acquisition

  • Net new user signups
  • Builder activation rate (% of new users connecting a GitHub account)

Retention

  • WAU + MAU
  • D7 + D30 retention

Revenue

  • B2C: Talent Plus payments
  • B2B: Active customers (ecosystems)

Links

Apps

Resources

Socials