diff --git a/modules/ecommerce/edd/class-swsales-module-edd.php b/modules/ecommerce/edd/class-swsales-module-edd.php
index 62dedcc..158d9c1 100644
--- a/modules/ecommerce/edd/class-swsales-module-edd.php
+++ b/modules/ecommerce/edd/class-swsales-module-edd.php
@@ -299,8 +299,16 @@ public static function automatic_coupon_application() {
 
 			$code = new \EDD_Discount( $discount_code_id );
 	 		if ( !empty( $code ) && empty( $_REQUEST['discount'] ) ) {
+				// If there's a cart, check product requirements before applying.
+				if ( edd_get_cart_contents() && ! $code->is_product_requirements_met( false ) ) {
+					// Remove the discount if it was previously applied (e.g., before a Lifetime product was added to cart).
+					edd_unset_cart_discount( $code->code );
+					EDD()->session->set( 'preset_discount', null );
+					return;
+				}
+
  				//Set it in the $_REQUEST and EDD Session as the EDD init runs at priority 0
-	 			$_REQUEST['discount'] = $code->code;		 			
+	 			$_REQUEST['discount'] = $code->code;
 	 			EDD()->session->set( 'preset_discount', $code->code );
 	 		} 
 		}