diff --git a/.github/workflows/deploy-docs.yml b/.github/workflows/deploy-docs.yml
index 3280138f3b..2cb4843405 100644
--- a/.github/workflows/deploy-docs.yml
+++ b/.github/workflows/deploy-docs.yml
@@ -36,13 +36,8 @@ jobs:
       - name: Install uv
         uses: astral-sh/setup-uv@08807647e7069bb48b6ef5acd8ec9567f424441b # v8.1.0
       - run: echo "cache_id=$(date --utc '+%V')" >> $GITHUB_ENV
-      - name: Install dependencies
-        run: uv pip install -e ".[dask,ibis]" --group docs
-      - name: Run hooks manually
-        run: |
-          python utils/generate_backend_completeness.py
-          python utils/generate_zen_content.py
-      - run: zensical build --clean
+      - name: Build docs
+        run: make docs-build
       - uses: actions/upload-pages-artifact@fc324d3547104276b827a68afc52ff2a11cc49c9 # v5.0.0
         with:
           path: site
diff --git a/.github/workflows/pytest.yml b/.github/workflows/pytest.yml
index 4ebb0ae7f8..3d4424056e 100644
--- a/.github/workflows/pytest.yml
+++ b/.github/workflows/pytest.yml
@@ -82,11 +82,11 @@ jobs:
           cache-suffix: pytest-full-coverage-${{ matrix.python-version }}
           cache-dependency-glob: "pyproject.toml"
       - name: Run pytest
-        run: make run-ci DEPS="--extra pandas --extra dask --group core-tests --group sklearn --group plugins" CMD="pytest tests --cov=src --cov=tests --cov-fail-under=100 --runslow --durations=30 --constructors=pandas,pandas[nullable],pandas[pyarrow],pyarrow,polars[eager],polars[lazy],dask,duckdb,sqlframe"
+        run: make test-full-coverage
       - name: Run doctests
         # reprs differ between versions, so we only run doctests on the latest Python
         if: matrix.python-version == '3.13'
-        run: make run-ci DEPS="--extra pandas --extra dask --group core-tests --group sklearn" CMD="pytest src --doctest-modules"
+        run: make doctest
 
   # Test against smaller dependency set, used e.g. on Gentoo.
   pytest-narrower-dependencies:
diff --git a/AGENTS.md b/AGENTS.md
index 0066890f53..0f816534bc 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -134,14 +134,14 @@ make typing-coverage
 that catches missing `# pragma: no cover`):
 
 ```bash
-PYTEST_ADDOPTS="--numprocesses=logical" make run-ci DEPS="--extra pandas --extra dask --group core-tests --group sklearn --group plugins" CMD="pytest tests --cov=src --cov=tests --cov-fail-under=100 --runslow --durations=30 --constructors=pandas,pandas[nullable],pandas[pyarrow],pyarrow,polars[eager],polars[lazy],dask,duckdb,sqlframe"
+make test-full-coverage
 ```
 
 **4. Doctests** (docstring examples are executed; reprs differ across versions, so CI only runs
 these on the latest Python):
 
 ```bash
-make run-ci DEPS="--extra pandas --extra dask --group core-tests --group sklearn" CMD="pytest src --doctest-modules"
+make doctest
 ```
 
 **5. Docs build**, if you touched anything under `docs/` or any docstring. The build *executes* the
@@ -151,8 +151,9 @@ make run-ci DEPS="--extra pandas --extra dask --group core-tests --group sklearn
 make docs-build
 ```
 
-To preview instead of just building: `make docs-serve` (or `make docs-clean-serve` if it does not
-refresh). Docs are built with `zensical` (configured in [zensical.toml](zensical.toml)), not mkdocs
+To preview instead of just building: `make docs-clean-serve` (or plain `make docs-serve` for a
+quicker preview without the clean rebuild).
+Docs are built with `zensical` (configured in [zensical.toml](zensical.toml)), not mkdocs
 — the nav lives there, so a new page must be added to it.
 
 ### Faster inner loop
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index a3557dd894..8371f3eba2 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -14,7 +14,8 @@ If you've got experience with open source contributions, the following instructi
 - `uv sync --group local-dev` (creates `.venv` and installs project + dev deps)
 - Install prek as a git hook: `uv run prek install`
 - To run tests: `uv run pytest`
-- To run all linting checks: `make lint`
+- To run ruff formatting and linting: `make lint`
+- To run all pre-commit checks (which include ruff): `uv run prek run --all-files`
 - To run static typing checks: `make typing`
 
 For more detailed and beginner-friendly instructions, see below!
@@ -332,6 +333,8 @@ The docs should refresh when you make changes. If they don't, press `ctrl+C`, an
 make docs-clean-serve
 ```
 
+which rebuilds everything from a clean state (via `make docs-build`) before serving.
+
 ### 10. Pull requests
 
 When you have resolved your issue, [open a pull request](https://docs.github.com/en/pull-requests/collaborating-with-pull-requests/proposing-changes-to-your-work-with-pull-requests/creating-a-pull-request-from-a-fork) in the Narwhals repository.
diff --git a/Makefile b/Makefile
index cc26ab7200..2eb3c8201a 100644
--- a/Makefile
+++ b/Makefile
@@ -23,25 +23,39 @@ typing: ## Run type checkers
 typing-coverage: ## Run type checkers
 	uv run --group typing pyrefly coverage check src/narwhals --public-only
 
-.PHONY: docs-build
-docs-build:  ## Build the docs locally
-	uv run --group docs zensical build --clean
+.PHONY: docs-dynamic-content
+docs-dynamic-content:  ## Regenerate the dynamic docs pages (API completeness tables, docs/this.md, ...)
 	uv run --group docs --extra dask --extra ibis utils/generate_backend_completeness.py
 	uv run --group docs utils/generate_zen_content.py
-	uv run --group docs zensical build --strict
+
+.PHONY: docs-build
+docs-build: ## Build the docs from a clean state, failing on warnings
+	$(MAKE) docs-dynamic-content
+	uv run --group docs zensical build --clean --strict
 
 .PHONY: docs-serve
-docs-serve: ## Build and serve the docs locally
-	uv run --group docs --extra dask --extra ibis utils/generate_backend_completeness.py
-	uv run --group docs utils/generate_zen_content.py
+docs-serve: ## Serve the docs locally
+	$(MAKE) docs-dynamic-content 
 	uv run --group docs zensical serve
 
 .PHONY: docs-clean-serve
 docs-clean-serve: ## Rebuild docs from a clean state and serve them locally
-	uv run --group docs zensical build --clean
-	$(MAKE) docs-serve
+	$(MAKE) docs-build
+	uv run --group docs zensical serve
 
 .PHONY: run-ci
 run-ci:  ## Print resolved deps, then run a command via uv. Usage: make run-ci DEPS="<groups/extras>" CMD="<command>" [RUN_ONLY="<uv-run-only flags, e.g. --isolated, --with X, --no-sync>"]
 	uv export --no-annotate --no-hashes $(DEPS)
 	uv run $(DEPS) $(RUN_ONLY) $(CMD)
+
+.PHONY: doctest
+doctest:  ## Run doctests
+	make run-ci \
+		DEPS="--extra pandas --extra dask --group core-tests --group sklearn" \
+		CMD="pytest src --doctest-modules"
+
+.PHONY: test-full-coverage
+test-full-coverage:  ## Run the full test suite with 100% coverage across all constructors as in CI
+	PYTEST_ADDOPTS="--numprocesses=logical" make run-ci \
+		DEPS="--extra pandas --extra dask --group core-tests --group sklearn --group plugins" \
+		CMD="pytest tests --cov=src --cov=tests --cov-fail-under=100 --runslow --durations=30 --constructors=pandas,pandas[nullable],pandas[pyarrow],pyarrow,polars[eager],polars[lazy],dask,duckdb,sqlframe"