diff --git a/controller/deploy/operator/config/manager/kustomization.yaml b/controller/deploy/operator/config/manager/kustomization.yaml
index 407144702..13579c085 100644
--- a/controller/deploy/operator/config/manager/kustomization.yaml
+++ b/controller/deploy/operator/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
 - name: quay.io/jumpstarter-dev/jumpstarter-operator
   newName: quay.io/jumpstarter-dev/jumpstarter-operator
-  newTag: 0.8.1-rc.1
+  newTag: 0.9.0-rc.1